As it’s a leap year, I thought I’d launch (leap frog into?) a new blog concept for Candi Creations. Welcome to The Notebook: an online literary, design, lifestyle and business journal. I decided to create this collection because I spend a lot of my time as a copywriter researching, planning and creating secret Pinterest boards to ensure I’m using the right words…
The traditional ristorante and trattorie in Italy are often found off the well-worn tourist tracks, away from the hustle and bustle of everyday life and in modest surroundings. Once inside, you can expect a warm welcome from the owners, homemade cuisine and a master class in la dolce vita. The same could be said of La Passione – an Italian restaurant in Bristol. Walk past and you may even…
Be it for entertainment, education, preserving culture or instilling moral values, we all appreciate a good story. I recently read The Seven Basic Plots by Christopher Booker in which he packages storytelling into 7 main formats: Overcoming the monster Rags to riches The quest Voyage and return Comedy Tragedy Rebirth These themes can be mixed and matched to create more complex stories, but the…
Ever felt like you’ve read the internet and you’re still uninspired? Or your mind suddenly goes from a white-hot idea station to an ice block – and the more you think about it, the worse it gets? I know the feeling. Here are my top 4 things to do when you need the light bulb to ting: 1. Free writing…
The day I was interviewed about my life as a copywriter by my super-talented graphic designer friend, Lidia, from Studio 88. Why did you decide to become a copywriter? Copywriting felt like a natural career choice for me. I have loved writing and reading for as long as I can remember; English was my favourite subject at school, so I went on…
