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Set the tone…

Creative Words 17th August 2016 0 Comments

It’s about what you say and how you say it. Our choice of words and language convey so many things about us as a person; our character traits, our views, our beliefs and our comprehension of others. They tell our story. This is the same for brands. The best and most iconic brands are not just born; they are made,…

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Full of La Passione: brand identity

Commercial Portfolio 20th February 2016 0 Comments

The traditional ristorante and trattorie in Italy are often found off the well-worn tourist tracks, away from the hustle and bustle of everyday life and in modest surroundings. Once inside, you can expect a warm welcome from the owners, homemade cuisine and a master class in la dolce vita. The same could be said of La Passione – an Italian restaurant in Bristol. Walk past and you may even…

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The commercial story

Creative Words 19th February 2016 0 Comments

Be it for entertainment, education, preserving culture or instilling moral values, we all appreciate a good story. I recently read The Seven Basic Plots by Christopher Booker in which he packages storytelling into 7 main formats: Overcoming the monster Rags to riches The quest Voyage and return Comedy Tragedy Rebirth These themes can be mixed and matched to create more complex stories, but the…

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