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For the love of fika

Creative Words 31st May 2016 0 Comments

Master the art of taking a break. On a recent business trip to Sweden I was introduced to the cultural phenomenon of fika (pronounced ‘fee-ka’). Forget quickly knocking back an espresso or rapidly munching al desko, fika is a chance for Swedes to slow down, relax, socialise and enjoy their coffee and sweet or savoury treat with friends, family and…

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Write on: 5 noteworthy stationery brands for work, life and leisure

Creative Words 19th April 2016 0 Comments

A wise friend once told me: “Beautiful stationery is one of life’s greatest pleasures”. With this in mind, and in honour of National Stationery Week (25th April – 1st May 2016), I thought I would pen my ultimate edit of the most stylish stationery brands. Kikki.K As expected from contemporary Swedish design, enjoy the clean lines, form, function and wonderful…

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3 ways to celebrate World Book Day*

Creative Words 3rd March 2016 0 Comments

* when you can’t get away with wearing a Pippi Longstocking costume to work   Happy World Book Day! In its 19th year, this “festival of the imagination” revels in reading, plus encourages children to dress up as their favourite literary character and immerse themselves in the pleasure of books. Embracing the fact that fiction has a great impact on…

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Kuoni & Karla: made-up in the Maldives

Creative Design 24th February 2016 0 Comments

The day a luxury travel brand met an award-winning makeup artist was destined to be something creative, colourful and extraordinary. Kuoni and Karla Powell‘s ‘Made-Up in the Maldives’ campaign is just that, with a series of unique and mesmerising beauty shots inspired by marine life in the Maldives. The Blue Lined Surgeon Fish   The Regal Angelfish   The Lyre Anthias   The Clown Trigger Fish The…

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The commercial story

Creative Words 19th February 2016 0 Comments

Be it for entertainment, education, preserving culture or instilling moral values, we all appreciate a good story. I recently read The Seven Basic Plots by Christopher Booker in which he packages storytelling into 7 main formats: Overcoming the monster Rags to riches The quest Voyage and return Comedy Tragedy Rebirth These themes can be mixed and matched to create more complex stories, but the…

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